Marketing budgets are down, but CMOs prioritise market research, competitive insights and marketing analytics | Research World

Marketing budgets are down, but CMOs prioritise market research, competitive insights and marketing analytics | Research World

Just Concierge     •     November 15, 2019, 1:05 pm

The CMO mandate to drive growth shows no sign of letting up, with good reason. No one role has the combination of customer insight, tech savvy and creativity needed to innovate on the customer…

Let’s get phygital: Most disruptive tech of 2020

Just Concierge     •     November 15, 2019, 1:15 pm

The most disruptive technologies in 2020 will include automation, IoT, digital twinning, trust in digital interactions, phygital spaces, smart buildings, and data wallets, NTT found. Read the full…